Inception sweded

http://www.youtube.com/watch?v=nLbX1G9CkUg

What I mainly liked about this swede was the editing. It was more of a trailer than a scene, which is probably why it didn't get boring. as it had a variety of different scenes, one after the other. It wasn't too long, and was humourable.

Production, Distribution, Marketing, and Exhibition

Film industry

Production

Stage 1 -

PRE-PRODUCTION:

Is the stage in which all the planning for the project takes place. During pre-production, the production is broken down into individual scenes and all the locations, props, cast members, costumes, special effects and visual effects are identified. The script, if not already complete, is written at this stage. A detailed schedule is produced and arrangements are made for the necessary elements or people to be available to the film-makers at the appropriate times.

Stage 2 -

PRODUCTION:

Is the stage at which all the filming is carried out. All scenes planned out in pre-production are filmed at the relevant locations. Each scene is filmed as many times as the director deems fit, to ensure the best quality scenes will be used to construct the film. This is where the strength of the pre-production work is put to the test. Great care must be taken to make sure that all the filming is done correctly and all necessary shots are taken, as it is sometimes difficult or impossible to go back and repeat certain events if the filming is incomplete when it comes to the post-production stage.

Stage 3 -

POST-PRODUCTION:

This is the stage in which the film is assembled by the editor. The first job of the film editor is to build a rough cut taken from sequences (or scenes) based on individual "takes" (shots). The purpose of the rough cut is to select and order the best shots. The next step is to create a fine cut by getting all the shots to flow smoothly in a seamless story. Trimming - the process of shortening scenes by a few minutes, seconds, or even frames - is done during this phase. As well as the editing of footage, all music, graphics, menus etc are added in this stage. After the fine cut has been screened and approved by the director and producer, the picture is "locked," meaning no further changes are made.

  

Distribution

This is the stage of film making where the now completed film is delivered to the target audience. This can either be releasing the movie to the theatres, or releasing the films DVD footage. Posters, billboard advertisements, trailers, TV/Radio advertisements are ways to promote a film. . It is also common to create a Web site to accompany the movie. This will help gather the target audience to form a fan base.

Marketing

Online marketing:

-          Video advertisements (Trailers)

-          Website

-          Search engine advertisements (increases visibility in search engines)

-          Email advertisements

Offline marketing:

-          Newspaper/magazine advertisements

-          TV advertisements

-          Billboards

-          MacDonald Toys (if the characters form movie)

-          Play station/X-Box games (using characters from movie)

-          Word of mouth advertising.

Different advertisements are for different audiences;

A family film could be advertised in many ways, so as to attract all ages in the family:

-          MacDonald toys for the kids.

-          TV advertisements, which would be shown in between family shows for e.g. X-factor, Britain’s got talent etc.

-          Play station/X-Box games for teenage boys

-          Magazine advertisements for teenage girls

A movie who’s target audience would be mainly teenagers:

-          TV advertisements between common TV shows teenage kids watch (Eastenders, Waterloo road, How I met you mother, Family guy, Friends, Football, etc.)

-          Billboards, Magazine advertisements, but most teenagers usually hear from word of mouth advertisement.

Exhibition

Different ways in which we engage with films today:

-          Cinema

-          Online

-          DVD

-          TV.

These past few years, people have started to watch films online more often than visiting the cinema. 10 years ago, 1.58 billion tickets where sold, whereas last year the amount of tickets sold dropped down by 20% to a 1.22 billion.

In my opinion, the reason for this is because cinema tickets cost money, whereas you can easily find an online site to watch a movie for free. The only times you’d usually find people visiting the cinema, is if they personally think that the movie is worth the money. Same thing goes for buying the DVD to a movie, although the amount of people buying them has dropped, there’s still some who say they’d spend the money on the DVD if they believe it’s worth it. 

Gulistan Elidemir - Production, Distribution, Marketing and Exhibiton

Production

The three main stages of producing a film are:

1.       Development – scriptwriting, viability and gathering resources.

Film producing begins with constructing a unique idea that will be successful in marketing and gathering publicity. Then a treatment is written for the idea. A treatment is a written sketch outlining the plot, characters, and action for a screenplay but not including certain elements of a finished screenplay, such as camera directions and dialogue. The treatment goes through committees and studio executives before the screenwriting stage.

2.       Pre-production – logistical planning, creative planning, rehearsals and tests and fabrication of art.

At this stage of film making every step of creating the film is carefully planned and designed. The production is storyboarded and visualized with the help of illustrators and concept artists. The producer then hires a crew that varies from the director, costume designer, casting director etc. The size of the crew depends on the budget and nature of the film. Many Hollywood blockbusters employ a cast and crew of hundreds, while a low-budget independent film may be made by a skeleton crew of eight or nine (or fewer).

3.       Production – execution.

At this stage of film making the first few scenes of the film are shot. Locations are established, actors/actresses are prepared for shooting, filming crew set up their equipment and so filming begins.

4.       Post-production – edit picture, sound design, visual effects and titles and mastering.

Once filming necessary scenes are completed film editors begin to edit the production. Editing is over depending on the nature of the film (3D, anime etc). Music, visual effects and titles are combined with the filming footage the presented to the audience.

Distribution – delivery and marketing

This stage of film making is when the completed film is delivered to the target audience. This varies between releasing the movie to theatres and releasing DVD footage of the film. Posters, billboard posters, flyers, trailers or radio advertising are all different ways of promoting and marketing a film. Another method to increase popularity of the film would be to launch the movie with a launch party, press releases, and interviews with the press showings of the film at a press preview, and film festivals. It is also common to create a Web site to accompany the movie. This will help gather the target audience to form a fan base. The internet is also a way to market the film. Viral advertising is popular amongst the internet in modern ages because of the attention it is receiving from a wide range of people. Furthermore, the movie will play at selected theatres and the DVD is typically released a few months later.

Marketing

A popular way of marketing is billboard posters and bus stop posters. This is because it is involved with normal human routine. A way to also draw attention is to involve the target audience themselves which makes the movie feel realistic and part of their lives.

Batman: The Dark Knight trailer

Exhibition

The traditional way of seeing a new-released movie would be to attend theatres. However, modern technologies allow audiences to access films without deliberately going to movie theatres. This includes accessing films on Netflix, Lovefilm via gaming consoles, smart TV’s, smart phones etc. Different and illegal ways are also purchasing pirate copies of films and downloading or streaming films online. This reduces views and the film producers lose large amounts of money.

On the other hand, film producers/editors have developed a new way of shooting and editing movies. In recent years 3D movies have earned back audiences for movie theatres. Cinemas allow audiences to experience a 3-dimensional viewing of specific films that cannot be viewed at home.