About My Brother the devil

The film tackles taboos of masculinity, identity and desire within street culture that have rarely been seen on screen before. Using mainly non-actors and shot entirely on the streets of London’s Hackney, it creates a vivid picture of young people growing up on the streets and the pressures that surround them. Hosaini weaves a gripping script and a documentary style realism with just enough sentimentality to get your heart pumping. Sally recently received the Best British Newcomer Award at the London Film Festival and we were super excited to catch up with her and visit the estate where the film was shot.

 

 To begin with, everybody tells you how difficult it is to make a film, so I approached it with the mentality of, ‘if you only have one film to make before you die, what’s that one film going to be?’ If I’m going to go through all the blood sweat and tears, it better be something that I care about. I wanted it to be cinematic and one of the things that I came up against was a lot of the urban movies that had been made before. I’m not a particular fan of that genre and My Brother the Devil was in fact a reaction against that. I was often told when people read the script, “We’ve seen this before, this is for TV.” It was hard to explain to them if they just read the script and didn’t meet me, they’d have a certain preconception, so when approaching investors about the project, I had to try to explain my visual approach to the film. I had mood boards, photographs and essays on the visual language of the film. I made a small documentary with the real boys that inspired the film to show how you could have something authentic and realistic yet also something that is poetic and lyrical.

Fan Base 'My brother the devil'

Twitter is a large social networking site which My brother the devil movie have taking advantage to promote their movie.

Facebook is the most used social networking site with over a billion users this is another chance the movie 'My brother the devil' has in order to increase the amount of viewers it receives.

Pictures of two central Protagonists on My brothers a devil

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Online reviews of My brothers a devil

ONLINE REVIEWS

In her accomplished debut, writer-director Sally El Hosaini shuffles the deck of working-class, multi-ethnic east London coming-of-age movies. In this case the sons of a hardworking Egyptian-born bus driver on a Hackney estate make the usual mistakes of joining rival gangs, carrying knives, buying guns, dealing drugs.

1. My Brother The Devil
2. Production year: 2012
3. Country: UK
4. Cert (UK): 15
5. Runtime: 111 mins
6. Directors: Sally El Hosaini
7. Cast: Ashley 'Bashy' Thomas, Fady Elsayed, James Floyd, Said Taghmaoui
8. More on this film

It's better than several recent versions of this material but facile in the treatment of homosexuality, which is crudely injected into the plot. The performances are uneven, but as the brothers, Floyd and Elsayed are both rather good.

La Haine has been ram-raided by urban Brit flicks for so long it’s apt to finally see one of the French film’s stars, Saïd Taghmaoui, in the East London ’hood.

Yet it’s a mark of writer/director Sally El Hosaini’s ambition that Taghmaoui isn’t criminal or terrorist here but something more radical: a nice guy.

The only British film in competition at Sundance Festival 2012 - a winner, for its lyrical cinematography - El Hosaini’s debut follows two first generation Anglo-Egyptian siblings.

Rash (James Floyd) is the respected dealer whose ambivalence about his lifestyle leads him to Taghmaoui’s ex-gangster; Mo (Fady Elsayed) is the student who’d prefer to follow in his bro’s designer shoes.

What distinguishes My Brother The Devil is El Hosaini’s maturity in avoiding faux-doc grittiness, political grandstanding or flashy glorification in favour of an intimate, closely observed character piece.

The languid first half emphasises the brothers’ environment over plot beats; for all the inevitable knife fights and drug deals, it’s the quieter moments that register, and Floyd and Elsayed respond with affecting performances.

El Hosaini captures everything in a swooning, summery style that gives no hint she was shooting while riots ripped apart the capital last August.

And then El Hosaini detonates a bombshell that proves both the film’s masterstroke and very nearly its downfall.

It’s a twist that subverts genre bravado by focusing on issues seldom (read: never) touched on in the ’hood: when Mo warns of “terror shit” going down, it’s a deliberate attempt to hide more uncomfortable truths.

The trouble is that, while the story El Hosaini has chosen is new to these mean streets, it’s still as old as the hills. The subtle world-building is threatened by a dose of conventional melodrama.

All the same, the bold change of direction seals the film’s credentials as a laudable antidote to urban clichés.

Verdict:

A highly promising debut; if our credulity gets roughed up in places, its warmth, compassion and maturity bring a ray of sunshine to Brit-film’s bleakest genre.

My Brothers a devil Official Trailer

http://www.youtube.com/watch?v=hZjXLaDbU8A

My Brothers a devil - the official trailer

Skyfall Poster

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Advertisement for Skyfall

Billboards are well known for Advertising a movie. Around london there have been numerous posters on busess and on the street.

On Tv there has been a lot of advertisement with products such as Coca-cola, Heinekien and Omega

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Skyfall research

Skyfall
 

Director: Sam Mendes

Producer: Michael G. Watson & Barbara Broccoli

Written by: John Logan, Neal Purvis & Robert Wade
 

Editor: Stuart Baird

Starring: Daniel Craig, Javier Bardem, Ralph Fiennes, Naomie Harris, Bérénice Marlohe, Albert
Finney, Judi Dench
 

Distributed by: Metro-Goldwyn-Mayer & Columbia Pictures

Release date:23rd October 2012
 

Skyfall is the latest Bond film and the film's release coincided with the 50th anniversary of the series, which began with Dr. No in 1962.

A variety of marketing techniques have been used to gain the public's attention to the release of the movie.

The official Skyfall website

 

 

There is an official Twitter page for James Bond related news. It has over 100,000 followers. The Twitter account is used to advertise/promote the movie as well as provide other information such as the movies success and about the actors/actresses

 

Skyfall (2012) is the twenty-third in the James Bond series of spy films, produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment.^[3] It features Daniel Craig's third performance as James Bond, and Javier Bardem as Raoul Silva, the film's antagonist

 

James Bond movies are Based on	James Bond by Ian Fleming

James Bond movies are known for having a large fan bases within the Uk even royalty as seen in the picture above Prince Charles is with Daniel Craig.

Cross media convergence occurs when two or more different companies come together to release content for a film: Sony is the official distributor of the  movie 'Skyfall' and the biggest cross media convergence, sony owns Colombia pictures who is also another distributor.

The first example of synergy is the Skyfall song made by Adele, Who got nearly 12 million views on YouTube and it was leaked 1 month before the movie to get the fans excited

The second example of the cross media convergence is MGM and             EON partnership to make Skyfall happen. MGM and EON are both production companies they are responsible for planning, filming and editing. EON is known to make James Bond movies

Budget: The film's budget is estimated to be between $150 million and $200 million, compared to the $200 million spent on Quantum of Solace.

 

'My brother the devil'

'My brother the devil'

Producer:  Rooks Nest Entertainment, Wild Horse Film Company.

Director: First-time feature director Sally El Hosaini makes a bold and terrifically confident debut, hitting her stride with this urban drama set in east London. It's well made, well acted by a largely non-professional cast and seductively photographed by cinematographer David Raedeker.

My Brother the Devil starring James Floyd, Fady Elsayed and Said Taghmaoui is a story about two Egyptian immigrant's sons living in East London. The movie, not being as popular as Skyfall or Twilight Breaking Dawn Part 2 that was released a week after, receives competition as the other two films listed are known globally and are very popular.

My Brother the devil can be seen in

'Empire' - Leicester Square
Watermans Art Centre Cinema
Showcase Cinemas Newham
Selected Vue cinemas

The film has received numerous International Film Festival awards in 2012 including:

• Won Best European Film (Europa Cinemas Label Award) at Berlinale
• Won Best Cinematography at Sundance Film Festival
• Won CBA Worldview Sundance Impact Award at Sundance London
• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
• Won Grand Jury Award at Outfest
• Won Best Actor - James Floyd at Milan Film Festival
• Nominated Grand Jury Prize at Sundance Film Festival
• Nominated Sutherland Trophy (Best First Film) at BFI London Film Festival
• Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival
• Honorable Mention Outstanding First Feature, Frameline Film Festival

 

Cast:

 

James Flyod
Fady Elsayed
Said Taghmaoui
Aymen Hamdouchi
Ashley Bashy Thomas
Anthony Welsh
Arnold Oceng
Letitia Wright
Amira Ghazala
Elarica Gallacher
Nasser Memarzia

Budget: Funded by the national lottery, with a budget of £4 million

Terretories of release:
 It is released in UK on November 9th 2012, then in US cinemas 2013, and other territories globally

Cast of My brother the devil interview

My Brother the Devil film research

My Brother the Devil

The film was produced by:

- Julia Godzinskaya

- Michael Sackler

- Gayle Griffiths

It was directed by Sally El Hosaini.

Cinemas in which you can see the film are:

- ODEON

- VUE

- CINEWORLD

The film is out on November the 9^th.

So far, the film has had 5 wins & 4 nominations;

Wins: Label europa cinemas, Grand Jury award, Best British newcomer, Best first feature – special mention, Cinematography award.

Nominations: Sutherland Trophy, Best British newcomer, Films from the south award, Grand Jury.

The following actors star in the film:

- Fady Elsayed

- Saïd Taghmaoui

- James Floyd

It was filmed in East London, Hackney.

The production companies involved:

- Rooks Nest Entertainment

- Wild Horses Film Company.

My Brother the Devil

• Director: Sally El Hosaini
• Producer(s): Julia Godzinskaya a Producer from Rooks Nest Entertainment, Michael Sackler and Gayle Griffiths.
• Cinemas to see the film: ODEON, VUE, CINEWORLD cinemas from 9th November 2012.
• The film has won 4 out of 8 nominations for awards: Berlin International Film Festival; Label Europa cinemas award,  L.A. Outfest; Grand Jury Award, San Francisco International Lesbian & Gay Film Festival; Best First Feature - Special Mention, Sundance Film Festival; Cinematography award, CBA Worldview Sundance Impact Award at Sundance London, Won Best Actor - James Floyd at Milan Film Festival.
• James Floyd, Fady Elsayed, Saïd Taghmaoui
• Total Film review = positive, praising the director/write.
• London Film Festival review = positive again, describing the directors/writers previous work and linking it together.
• East London, Hackney.
• Production companies: Rooks Nest Entertainment & Wild Horses Film Company.

Promoting Skyfall

 The Official James Bond mobile twitter. Posting up a tweet before the Premiere reaching out to his fanbase. Also a promotional poster that i found on the twitter.

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Top Three Valuble Bonds?

Sean Connerytotal: $4.5 billionaverage per film: $756 million

A former milkman, sailor and bodybuilder, Sean Connery was a relative unknown when he was cast as the first James Bond in 1962’s Dr No. He reprised the role in four more films before exiting the series, only to be subsequently wooed back for 1971’s Diamonds Are Forever. In 1983 he returned to his signature part in the non Eon produced Never Say Never Again.
Daniel Craigtotal: $1.4 billionaverage per film: $687 millionDaniel Craig was not everyone’s choice as James Bond but confounded the naysayers with an intense, muscular portrayal in 2006’s Casino Royale. Skyfall, out in October, follows 2008’s Quantum of Solace and the short film made for the London 2012 opening ceremony in which his Bond appeared with Her Majesty The Queen.





































































































































































































































































































































Pierce Brosnantotal: $2.3 billionaverage per film: $585 millionAfter missing out in 1987, Pierce Brosnan finally landed the 007 role in 1995 and played an important role in re-energising the series after a six-year hiatus. The Irish actor made four appearances as 007, beginning with GoldenEye and ending with Die Another Day (2002).